eFrog Digital Design |

A new WordPress plugin, called Social Analytics, has just hit the Internet (Yes, this is breaking news right here on eFrog Digital Design). Social Analytics allows you to track your visitor’s Social Network activity in Google Analytics, and all you have to do is follow three really simple steps:

• The first step is ; this allows you to engage with the Facebook API and extract the social data that the plugin requires.
• Once you’ve created your Facebook application, the next step is to download the plugin, install and activate it. During this step you’ll enter your Facebook application ID into the settings, to link everything up.
• The final step, is to look at the Social Network activity! Log into your Google Analytics account and navigate your way to Audience > Demographics > Customer Variables (new Analytics) or Visitors > Custom Variables (old Analytics) and enjoy all the new information!

For the advanced readers who love data, you’ll be happy to know that there are some really great advanced segments available to you, and the plugin author has kindly written up some quick links. Remember, you can only use these quick links on the old Google Analytics:

If you’re paying attention in the world of SEO, you’ll know that Tom Anthony wrote a brilliant post a few days ago, on detecting what social network your visitors are signed into, and it was this post that inspired Martin Scheijbeler to write the plugin.

You heard it here first, tadpoles!